ClickMail's Whitelist is a popular email marketing blog covering topics ranging from email design to mobile marketing and much more. In particular, the blog covers topics around ESP selection and email deliverability issues, two specialties of the email marketing vendor. 

 

At the same time ClickMail addresses these serious topics, striving to educate marketers about email marketing best practices, the blog also strives to entertain, often poking fun at examples of poor email tactics. 

 

"Our blog is meant to both engage and educate," explains Marco Marini, CEO of ClickMail Marketing. "By covering a wide range of email topics without ever taking ourselves too seriously, the Whitelist has done just that for 600 posts now, and we look forward to another 600 successful posts in years to come."

 

Recent posts to the email marketing vendor's blog include: 

- Getting Emails at Gunpoint: One Company's Big Blunder

- A Grain of Salt: Why Be Wary of Email Expert Advice

- Have an Interest in Pinterest? Here's One Email Consultant's Take