StandUpPouches.net, a division of ABC Packaging Direct in the US has announced the launch of a new electronic system using Postwire for custom printed stand up pouches.

StandUpPouches.net president David Marinac said custom printing stand up pouches is a complex manufacturing process in the material selection as well as in the printing side of the equation.

"Part of our job is to listen to the client in order to provide them with the right material options at the right price point while at the same time understanding their retail objective, how they want their artwork to look on a finished pouch, are they trying to match a certain color from a box or business card or some other product, etc," Marinac said.

According to the company, the online tool Postwire enables the clients to share all of the related content a client could possibly require based upon their initial conversation or email with a project manager. It allows the company to collect several pieces of information into libraries that provide guidance and support for all levels of its business.