US-based Baloian Farms has introduced new sweet mini peppers, which is packed in a single-serving cup.

The new product features three to four mini sweet peppers, and is also enclosed with a separate sealed container of fat-free ranch dip.

The peppers are packed in an 11 count case and are said to have a shelf life of about 21-days, according to the company.

Baloian Farms sales manager Jeremy Lane said that today's consumer is looking for convenient, easy and on-the-go options for snacking.

"We saw this as an opportunity to not only expand our product line and continue to build the pepper category, but introduce a product that would appeal to all consumers with its convenient ready-to-eat, portion controlled size, and flavours that all ages enjoy," Lane added.

"We are excited to be able to offer consumers another healthy option that they can enjoy year round, as well as to be able to offer retailers a product that will help increase sales in the pepper category."

The product has managed to avoid issues of freshness and shelf life by using fresh, whole mini sweet peppers.